Sourced Insights

Precise Shopper-Driven Data for the Alcohol Industry

About Us
Leveraging the reach of Sourced Craft Cocktails eCommerce and off-premise sampling divisions, Sourced Insights delivers contextual, compliant shopper data targeting solutions to improve and amplify Supplier online and offline marketing campaigns.

Data Use Cases
- First Party Ad Targeting: Target active shoppers in liquor stores & online with data cohorts segmented by geography, frequency, & accounts.
- Lookalike Targeting: Utilizing the size & depth of our data, create lookalike audiences for Google & Meta.
- Attribution: Measure your digital, linear, OTT & OOH campaign’s effectiveness by partnering with Sourced Insights to obverse changes in traffic before, during, & after creative flights.

How it Works
Via geo-framing and eCommerce pixel observation, Sourced collects shopper Mobile Ad ID Unit visitation in the top 50 DMAs through our sampling and eCommerce business divisions. Our data team segments the MAIDS into data cohorts based on retail account type, consumer category preference, zip code, and daypart of visitation. Our team then further enriches the record with contextual data beyond the visitation alone through a Household Profile ID Match.

Data Cohorts:
Off Premise Big Box | Spirit Preference | Zip Code | Time Period
Total Wine & More, BevMo, Specs, ABC Fine Wines

Off Premise Chains | Spirit Preference | Zip Code | Time Period
Binny's, Twin Liquors, Liquor Barn

Off Premise Independents | Spirit Preference | Zip Code | Time Period
Retailers with 5 or less stores

Off Premise Grocery | Spirit Preference | Zip Code | Time Period
Grocery Retailers where spirits sales are permitted

Off Premise Control States | Spirit Preference | Zip Code | Time Period
North Carolina, Virginia, Pennsylvania, etc

Online Shopping | Spirit Preference | Zip Code | Time Period
Shoppers on

Data Migration
Sourced Insights’ targeting solutions are immediately actionable through a seamless Data Migration that allows you the flexibility in activating on the DSP of your choice.